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Case Study 3: Marketing & Advertising
Without a reliable way to derive insightful information about marketing channels, marketers struggled to detect the optimal way to approach users appropriate to their demographics. The challenge was to accurately measure the effectiveness of different marketing campaigns and detect the optimal strategy to reach distinct audiences in terms of frequency, channels and content.
We provided statistical analysis of the impact of marketing campaigns on various segments of users, measured in “impressions”, “clicks” and “dismisses”.
Then calculated the conversion rates of users across different verticals, product areas, campaign types, and context. All of these results were summarized with insightful data visualizations and delivered to stakeholders through comprehensive dashboards.
We delivered a dashboard for a Social Media Company enabling them to keep track of their marketing campaigns and their impact on users.
Tech Tools & Skills Applied:
GoogleSQL, Plx Datasites, Data Visualization, Python.